THE RUN DRUGS OUT OF TOWN RUN'S PREVENTION NEWS
 

We aim to bring you the latest information on drug abuse prevention for students, parents and professionals.  If you do not find this information useful or your name was entered on our list in error just follow the instructions at the bottom of the newsletter to be taken off this list.

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If you would like to help the kids in your community check out our web site at http://rundrugsoutoftownrun.org and consider
staging a Run Drugs Out of Town Run.
 
 

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Quote of the Week:  "Imagination is more important than knowledge. Knowledge is limited.  Imagination encircles the world."  ~ Albert Einstein

The Art of Recovery Expo is coming to Phoenix on Sept 16th  http://www.artofrecoveryexpo.com/

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1.  Neurobiology Added to Social, Moral Debate on Teen Drinking
2.  Early Exposure to Alcohol Ads on TV May Encourage Teenage Drinking
3.  Parents, Test Yourself
4.  JUST THE FACTS
5.  Billion Tobacco Deaths Predicted for 21st Century
6.  Marriott to Make all US, Canada Hotels Non-Smoking
7.  FREE:  National Institute on Aging Publications
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1.  Neurobiology Added to Social, Moral Debate on Teen Drinking

Experts once believed that it took a long period of heavy drinking to injure the brain, but new research suggests that alcohol can swiftly damage the developing brains of teenagers.
http://www.jointogether.org/news/headlines/inthenews/2006/neurobiology-added-to-social.html

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2.  Early Exposure to Alcohol Ads on TV May Encourage Teenage Drinking

Despite nationwide age restrictions on alcohol consumption, most youth have tried alcohol by the end of high school, and half are current drinkers by that time. Experts theorize that exposure to alcohol advertising, particularly ads whose content may hold special appeal for youth, may contribute to the problem. To assess whether children as young as 9 are affected by beer advertising, a group of RAND researchers surveyed a large sample of Midwestern children in the 4th and 9th grades. The students were shown photographs from four TV beer commercials and one popular soft drink commercial. The photographs, which included a youth-oriented nationally aired beer ad featuring an animated ferret and lizards, along with three other beer ads with more adult appeal, were edited to remove any indication of the product and the brand; nevertheless, abou! t 30 percent of 4th graders and more than 75 percent of 9th graders could name the brand advertised by the beer ad with the animals.

http://www.jahonline.org/article/PIIS1054139X04004598/abstract
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3.  Parents, Test Yourself

Take this simple quiz to see how well you are communicating with your teens.

http://theantidrug.com/SchoolsOut/index.asp
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4.  JUST THE FACTS:

"Youth Exposure to Alcohol Advertising in Magazines, 2001 to 2004: Good News, Bad News," the report also found that:

• Youth saw 15 percent more beer advertising, 10 percent more distilled spirits advertising and 33 percent more advertising for alcopops per capita than adults age 21 and over in 2004. In contrast, in 2001, youth saw 52 percent more beer advertising, 33 percent more distilled spirits advertising, and 63 percent more advertising for alcopops per capita than adults age 21 and over.
• Ten percent of the brands advertising in magazines in 2004 were responsible for more than 50 percent of youth exposure. Of the 211 alcohol brands advertising in 2004 in magazines reviewed for this report, 22 brands accounted for more than 50 percent of youth exposure, and about a third of all spending.
• In 2004, only 3 percent of ads, and less than 2 percent of spending, were in magazines that exceed the alcohol industry’s voluntary threshold of 30 percent youth readerships. Trade associations for the beer and distilled spirits industries set this threshold in 2003, announcing that their members would no longer place advertising in publications with youth audiences greater than 30 percent.
• Nearly 42 percent of alcohol ads placed in 2004 were in magazines where the youth audience exceeded 15 percent, roughly the proportion of youth 12-20 in the general population 12 and above. When they examined the issue of underage drinking in 2003, the National Research Council and the Institute of Medicine recommended that alcohol companies immediately adopt a 25 percent maximum for youth audiences for their advertising, and move towards a proportional 15% threshold.

Source: http://www.rwjf.org/newsroom/newsreleasesdetail.jsp?id=10409

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5.  Billion Tobacco Deaths Predicted for 21st Century

A billion people will die of tobacco-related illnesses during this century if current trends continue, according to officials from the World Health Organization.
http://www.jointogether.org/news/headlines/inthenews/2006/billion-tobacco-deaths.html
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6.  Marriott to Make all US, Canada Hotels Non-Smoking

Marriott International, Inc., the company that runs the hotel chains Marriott, Ritz-Carlton, Renaissance, Courtyard, Residence Inn and Fairfield Inn, announced that it will make all of its hotels in the United States and Canada entirely non-smoking, beginning in September. The company said the policy change covers more than 2,300 hotels and corporate apartments with nearly 400,000 rooms. Marriott says it is making the change because more customers have been demanding non-smoking rooms in recent years.
http://marriott.com/news/detail.mi?marrArticle=137410
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7.  FREE:  National Institute on Aging Publications

http://www.nia.nih.gov/HealthInformation/Publications/
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A special thanks to Join Together Online(jointogether.org), Daily Dose, Robert Wood Johnson Foundation and SAMSHA for bringing some of this information to us.

For more information on drug abuse prevention be sure to go to our links page at http://rundrugsoutoftownrun.org/Links.htm

If your school or organization is interested in staging a Run Drugs Out of Town Run to help raise awareness of and money for drug abuse prevention visit our site at  http://rundrugsoutoftownrun.org or send us an email at events@rundrugsoutoutoftownrun.org and we will help you make it happen.

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©2006, Run Drugs Out of Town Run, Inc.